Explore Our Services

Explore our range of social media management packages.

What We Offer

We provide end-to-end social media management and editorial content creation designed exclusively for boutique accommodation and luxury stays. From bespoke strategy and professional, high-end content shoots and daily community management, we handle every detail. We don’t just create a beautiful feed; we build an immersive digital presence that elevates your brand, stands out from competitors, and converts scrollers into guests.

  • Every partnership begins here. Before we launch into monthly management, we build your brand blueprint and capture your core visual assets.

    Rate: $500 (One-time fee)

    • Bespoke Brand & Social Media Strategy: A deep dive into your brand voice, visual identity, target audience, and content pillars.

    • Initial Content Shoot: A dedicated kickoff session using professional cameras and high-end equipment to build your immediate asset library.

  • Rate: $375 / week

    • Content Production: Dedicated content shoot every 8 weeks (High-end camera & equipment)

    • Curation & Output: 8 Grid Posts & 4 Stories per month (A curated mix of reels, carousels, and stills)

    • SEO-optimised Captions: tailored for search and brand voice

    • Community Management: Dedicated daily response to comments and DMs

  • Rate: $500 / week

    • Content Production: Dedicated content shoot every 8 weeks (High-end camera & equipment)

    • Curation & Output: 16 Grid Posts & 8 Stories per month (a curated mix of reels, carousels, and stills)

    • SEO-optimised Captions: tailored for search and brand voice

    • Community Management: Dedicated daily response to comments and DMs

    • Analytics: Monthly social media insight report

  • Rate: $850 / week

    • Content Production: Dedicated content shoot every 8 weeks (High-end camera & equipment)

    • Curation & Output: 16 Grid Posts & 8 Stories per month

    • SEO-optimised Captions: and dedicated community management

    • Analytics: Monthly social media insight and performance report

    • Amplification: End-to-end UGC & Influencer Management

    • Public Relations: Targeted Media Pitches to elevate brand authority outside of social platforms

FAQs

We are already listed on Airbnb, why do we need a dedicated social media presence?

1

The Short Answer: Platforms like Airbnb are great for transactions, but social media is where modern travel discovery actually begins.

Today’s travelers use Instagram and TikTok as visual search engines to plan their getaways. Having a curated, active profile dramatically increases your brand awareness and allows you to stand out from competitors who rely solely on static platform listings. When potential guests see high-end video walkthroughs, guest experiences, and behind-the-scenes details, it builds a level of brand trust that a standard listing simply can’t match. By capturing travelers at the inspiration stage, you drive them to book with you directly. This reduces your reliance on third-party platforms, cuts out hefty commission fees, and results in a significantly increased ROI for your property.

Do I need a Brand and Social Media Strategy, or can we just get started?

2

Yes, every successful feed requires a blueprint. The $500 onboarding phase ensures we aren't just posting for the sake of posting. We spend the first 2 weeks diving into your property's unique selling points, defining your visual identity, and mapping out a content strategy. We also execute your first professional content shoot during this time. This ensures that when Phase 2 launches, your grid looks instantly cohesive, premium, and designed to convert scrollers into guests.

Is there a minimum commitment for the monthly packages?

3

To see true organic growth, visual consistency, and a shift toward direct bookings, we recommend a minimum 3-month commitment. Social media is a long-term asset; building an engaged community takes time, but the compound return on your brand's digital footprint is incredibly powerful.

How does billing and payment frequency work?

4

We operate on a monthly retainer model, billed in advance at the beginning of each monthly cycle.

Once we complete onboarding and select your retainer tier, you will receive an invoice at the start of each month. Payment is required before that month's content creation, curation, and management begin. This ensures your shoot days are locked into our calendar and allows us to consistently produce and schedule your content without delays.

What happens if we need to cancel our social media management?

5

We require 3 weeks written notice for any cancellations.

Because we plan your content strategy, coordinate shoot days, and map out your grid weeks in advance, this notice period ensures a smooth offboarding process. During your final 3 weeks, we will deliver the remaining assets, captions, and scheduled posts covered by your final payment cycle, leaving your digital presence seamlessly organised.

Let’s Work Together